welcome to sophi lou . the zero waste fashion brand

Little waste - Big impact

SOPHI LOU PHILOSOPHY



Minimum waste

The production process is driven by a dedication to a minimum waste approach: all our products are designed that they leave a minimal amount of waste after completion. A good example is our t-shirt, while the average t-shirt has a waste percentage of 15-17%, our No.001 t-shirt only leaves 3% of waste.


Archetypes

Our collection is designed from a range of archetypes; timeless pieces that never gets boring and is a staple that everyone has or wants in their closet. Each design is preceded with research to ensure that the archetype is immune to trends and seasonal changes. The final product is then created with a combined dedication to timeless fashion that is minimum waste friendly.

One man's trash ...

Each fabric has been carefully selected for its durability and comfort. We especially utilise leftover fabrics from other brands or producers, that have been tested to ensure its longevity and maintenance. Working in this way enables us to guarantee a sustainable product to our customers, while also ensuring the value of the product itself.
In addition to this, we are continuously researching to find other more sustainable solutions.


Garments

No.001: The very first item that we launched is this t-shirt. The simple t-shirt is the final product of a year's worth of research in fitting forms, fabrics and minimum waste patterns. By continuously perfecting the shape of this design, we successfully created a unisex item.The t-shirt is made from a single pattern which translates into a shirt without side seams or shoulder seams. On closer inspection, you'll find plenty of refined details, minimalist design as well as an innovative finish.

No.002 The second product to join our collection. This item was conceptualised with the same minimum waste ethos in mind, is available for both men and women and can be bought either as 'n pair of shorts or trousers. The innovative work process ensures completely seamless trouser legs and allows us to place the pockets in a beautifully refined manner. After doing adequate research to the needs of our clients, we've created a product that is timeless, chic, and powerful.

No.003 The skirt is the third item to expand our collection. The skirt features a zip closure in the front which gives it unique versatility that can be either risqué or chic. We designed the skirt to be somewhat longer and constructed it from several pattern parts so that it leaves very little waste while remaining innovative and timeless.


All our juwellery is made from recycled silver. In collaboration with gold smith, Lindsey Fontijn, we have developed unique products that are made by order and have a chic yet robust appearance that perfectly compliments all our other items.


Made by order

As a final contribution to the world of sustainable fashion, we work purely on a "made by order" basis: once you order, we start making it. This ensures that we never have unnecessary items on stock, while also allowing us to add extra service and attention to your item. We can make trouser legs longer or shorter, make the waist bigger or smaller, or make an item fit better around the shoulders. Your wish is our command to ensure for a truly personalised fit

A W N S E R S


We work in a sustainable way.

All the choices we make regarding the collection, shipping and production work are well-conceived. They are always trade-offs between quality, sustainability, working conditions and the footprint on the earth. In all facets we have made the best possible choices that are currently under our control.


We ignore seasons

We have a collection that knows no seasons, we make timeless designs and patterns. Which can be worn through all seasons.


We use high quality fabrics and haberdashery

We look for the best and best quality fabrics and haberdashery and we test them extensively. Always follow the care label to enjoy your product for as long as possible.


We chooce to work with surpluses from 3rd parties

There are so many beautiful surpluses of high-quality fabrics. It is not only good for the environment, it causes us to release our models in a new fabric every so often. because there is only a limited supply.


We produce minimal waste

We make our designs and patterns in a way that leaves almost no residual material after cutting the patterns out of the fabric. Our collection is characterized by seams in places that you dont expect, and smart solutions to solve the problem of residual material. Every piece in the collection is constructured in this way.


We are slow fashion

We make garments that have proven themselves over decades to be stable, trends have minimal influence on these archetypal garments. In this way we can grow our collection ever larger without having to reinvent everything every season and year. this gives us the time and attention to create 'perfect' pieces that will still be relevant in 10 years.

We make archetypal garments


We design for men and women

We like to design clothes for both men and women, some items are unisex like the T-shirt. Others come in 2 versions; men and women like the trousers. We want to appeal to both sexes with our philosophy and way of designing.


Our collection is made by order

To prevent large stocks and surpluses, we make to order, which is very good for the environment and gives us the opportunity to adjust small notes to fit.

The consequence of this is that the delivery time is slightly longer than normal. We charge 3 to 6 business days before we ship the product.


Our philosophy

The products have been developed and made with a lot of love, attention and depth for the craft. We strive for perfection in all steps of our profession. Nature is valued as much as possible and the patterns are worked out in such a way that as little waste as possible remains.


Our credo

GUTS – Making choices without fear

ATTENTION - With a love and focus for the craft, nature: Everything must be and remain balanced.

MINIMALISM - Leaving without unnecessary additions and minimal footprint

TRANSPARENCY - everything is visible, every choice made is made for a reason.

Down to Earth - "What you see is what you get"

60s CHIQUE - The luxury has a historic touch with depth, love and respect.


We are inspired by

Archetypal garments, the 60s, japan, artforms, architecture, interior and movies. But also the little but also the daily things such as; accidental color combinations and strange objects from thrift stores.


We are driven by

The urge to change fashion industry. We believe that our view of making fashion leads to a cleaner industry.

The best kind of fashion comes with joy
On the wave of the great fashion

Combining classic collections along with limited editions and hand printed signature designs. All of our items are super comfy and cool at the same time.

Meet the Bay Area
Show off your pride for our Bay Area sports teams with these unique items!

Did you know the colors you wear, affects your mood, we do! That’s why we introduce the rainbow collection full of colors you'll ever need, which one is your favorite? Read all about it in this blog post.

Explore Our Products

Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

Grab a tee and surf into the sunset our summer collection has never been so full of sunshine we love colored design and vibrant prints. Get our collection exclusive online today to impress your surroundings.

Welcome to the surf club. Discover the best way to express yourself.

It’s a bird, it’s an airplane, it’s a surf manic, no matter how strong is the wind or how big are the waves, these are the top 3 surfboards you should have in you garage!

Long sleeves, short sleeves, no sleeves we have them all. To make sure you always wear what you feel like these are the top 10 cuts, top 10 colors, top 10 prints you should have in your wardrobe.

People Behind GRIT
Meet our team
Designer
Calvin Holmes

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Ellen Webb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Ivan Daniel

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Daisy Bradley

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Blog Writer
Elmer Walton

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Ronnie Kelly

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Bettie Walker

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Francis Cobb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

"The first time I wore one of your fabulous yellow t-shirts I felt like I was in fluffy heaven!"
JOY

The best kind of fashion comes with joy

SURF STYLE

Welcome to the surf club. Discover the best way to express yourself.

AMAZING QUALITY

Show off your pride for our Bay Area sports teams with these unique items!

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