welcome to sophi lou . the zero waste fashion brand

ANSWERS ABOUT US


We work in a sustainable way

Every single choice we make regarding our collection, shipment and production is always carefully informed by an ethos dedicated to the environment. Within this framework, we always try to make the best choice between quality, sustainability, working conditions and our ecological footprint. However, these choices are subject to change and personal development, we are always looking for ways to be more innovative and find more sustainable solutions.  


We ignore seasons

We have one collection that is not designed for a specific season. Our designs and patterns are timeless and can be worn throughout the year.


We use leftover fabric from other producers

In this way, we ensure that no new fabric is made just for our product, moreover, there are so many existing beautiful fabrics that have no reason to be sent to the trash. Because of this way of working, we have a limited amount of products on offer, which allows us to keep the considerations of quality and environment in balance.


We only use highly quality fabrics and haberdashery

We are always looking for the best fabrics and haberdashery in an attempt to minimise our ecological footprint. The fabrics undergo rigorous testing before we decide to use them, so that we can guarantee longevity to all our customers.


We are a minimal waste brand

That means that we always do our best to create designs that allow us to keep almost no leftover fabric after cutting out the patterns. By working in this way, our entire collection is characterised by sewing in unexpected places, or other innovative solutions to minimise our waste percentage. We have implemented this process on every single item in our collection.


We are a slow fashion brand

We only make garments that have stood the test of time and have proven themselves after decades to withstand the influence of trends. In this way, we can expand our collection without considering seasons or the year. This allows us to have more time to expand and evolve our products that are truly perfect and will remain relevant forever.


We design for men and women

During the design and creation process, our attention is specifically directed to a combination of minimising our waste, fabric choice, quality and fit. In this context, our search has led us to an answer of a specific product, and because of that we like to apply the answer equally to the shape of man and woman. In certain cases, our products are also designed to fit both shapes equally well.


We only work by request

Due to environmental concerns, we want to avoid big supplies and overstock and that's why each product is made only after we've received an order. This means that sometimes it takes longer before you can receive your order.


Our way of working is guided by a specific philosophy

Everything we design and make is guided by a love and obsession over our products and craft. We always strive for perfection in every facet of our business. We are driven by environmental concerns and our goal is to reduce the amount of waste in the fashion industry while simultaneously questioning the current fashion industry about their current production practices.


We are

Eva (1990) and Dorien (1988) from the Netherlands and we met each other during our studies at an art academy. During our studies, we formed a good collaborative process and after graduation we came together again. We both felt somewhat lost as to how to apply our craft in the current wasteful fashion industry, but finally found a way of working that incorporates our love for design, creation, while adhering to our environmental ethos. After the enthusiastic response we received during our successful kickstarter in 2018, we finally got the confirmation that we can turn this process into a business. Since then we have been getting a foot in the door in the industry and have been trying to inspire people and businesses to question their own production processes.


We are inspired by

Archetypal garments, fashion and culture from the 60s, Japanese culture, architecture, interior design and films. However, we are also inspired by daily coincidences, sudden colour combinations and strange objects found in thrift stores.


We are driven by

The hunger to change the fashion industry. We believe that our current way of working and production practices can contribute to a cleaner planet while inspiring other to question and change traditional ways of producing fashion.


We do more than make clothes

The motivation behind our work drives us to bring our message to a wider audience. Because of this, we also give workshops to companies who would like to rethink their current design and production processes or who simply needs inspiration to break through traditional ways of working. Interested? Email us at info@sophilou.com.

A W N S E R S


We work in a sustainable way.

All the choices we make regarding the collection, shipping and production work are well-conceived. They are always trade-offs between quality, sustainability, working conditions and the footprint on the earth. In all facets we have made the best possible choices that are currently under our control.


We ignore seasons

We have a collection that knows no seasons, we make timeless designs and patterns. Which can be worn through all seasons.


We use high quality fabrics and haberdashery

We look for the best and best quality fabrics and haberdashery and we test them extensively. Always follow the care label to enjoy your product for as long as possible.


We chooce to work with surpluses from 3rd parties

There are so many beautiful surpluses of high-quality fabrics. It is not only good for the environment, it causes us to release our models in a new fabric every so often. because there is only a limited supply.


We produce minimal waste

We make our designs and patterns in a way that leaves almost no residual material after cutting the patterns out of the fabric. Our collection is characterized by seams in places that you dont expect, and smart solutions to solve the problem of residual material. Every piece in the collection is constructured in this way.


We are slow fashion

We make garments that have proven themselves over decades to be stable, trends have minimal influence on these archetypal garments. In this way we can grow our collection ever larger without having to reinvent everything every season and year. this gives us the time and attention to create 'perfect' pieces that will still be relevant in 10 years.

We make archetypal garments


We design for men and women

We like to design clothes for both men and women, some items are unisex like the T-shirt. Others come in 2 versions; men and women like the trousers. We want to appeal to both sexes with our philosophy and way of designing.


Our collection is made by order

To prevent large stocks and surpluses, we make to order, which is very good for the environment and gives us the opportunity to adjust small notes to fit.

The consequence of this is that the delivery time is slightly longer than normal. We charge 3 to 6 business days before we ship the product.


Our philosophy

The products have been developed and made with a lot of love, attention and depth for the craft. We strive for perfection in all steps of our profession. Nature is valued as much as possible and the patterns are worked out in such a way that as little waste as possible remains.


Our credo

GUTS – Making choices without fear

ATTENTION - With a love and focus for the craft, nature: Everything must be and remain balanced.

MINIMALISM - Leaving without unnecessary additions and minimal footprint

TRANSPARENCY - everything is visible, every choice made is made for a reason.

Down to Earth - "What you see is what you get"

60s CHIQUE - The luxury has a historic touch with depth, love and respect.


We are inspired by

Archetypal garments, the 60s, japan, artforms, architecture, interior and movies. But also the little but also the daily things such as; accidental color combinations and strange objects from thrift stores.


We are driven by

The urge to change fashion industry. We believe that our view of making fashion leads to a cleaner industry.

The best kind of fashion comes with joy
On the wave of the great fashion

Combining classic collections along with limited editions and hand printed signature designs. All of our items are super comfy and cool at the same time.

Meet the Bay Area
Show off your pride for our Bay Area sports teams with these unique items!

Did you know the colors you wear, affects your mood, we do! That’s why we introduce the rainbow collection full of colors you'll ever need, which one is your favorite? Read all about it in this blog post.

Explore Our Products

Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

Grab a tee and surf into the sunset our summer collection has never been so full of sunshine we love colored design and vibrant prints. Get our collection exclusive online today to impress your surroundings.

Welcome to the surf club. Discover the best way to express yourself.

It’s a bird, it’s an airplane, it’s a surf manic, no matter how strong is the wind or how big are the waves, these are the top 3 surfboards you should have in you garage!

Long sleeves, short sleeves, no sleeves we have them all. To make sure you always wear what you feel like these are the top 10 cuts, top 10 colors, top 10 prints you should have in your wardrobe.

People Behind GRIT
Meet our team
Designer
Calvin Holmes

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Ellen Webb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Ivan Daniel

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Daisy Bradley

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Blog Writer
Elmer Walton

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Ronnie Kelly

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Bettie Walker

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Francis Cobb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

"The first time I wore one of your fabulous yellow t-shirts I felt like I was in fluffy heaven!"
JOY

The best kind of fashion comes with joy

SURF STYLE

Welcome to the surf club. Discover the best way to express yourself.

AMAZING QUALITY

Show off your pride for our Bay Area sports teams with these unique items!

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