welcome to sophi lou . the zero waste fashion brand

CARE GUIDE

Caring for your clothing and jewellery

Different circumstances may affect the durability of your products. Providing the right conditions ensures the longest life and durability of your clothing and accessories. Please read through the care instructions to ensure your precious clothing, accessories and jewels continue looking their best.

We ensure that all products are made with great care and precision. But, we too, can sometimes make a mistake, for example, preventable errors, such as a loose seam or incorrect stitching. In exceptional circumstances, we discuss with the atelier what needs to be done.

CARE INSTRUCTIONS

Please follow these steps to ensure that your beautiful clothing, accessories and jewellery lasts a lifetime.

Clothing and accessories

Wear
When wearing your garments, we advise against wearing them in harsh conditions, such as during exercise, or any other rigorous activity.

Storage

You should always ensure that your clothing and accessories are safely stored away in a closed off environment, such as a cupboard, which protects it against damaging elements like sunlight, dust and moisture. Hangers with a wide and rounded shape are ideal to hang up your t-shirts or dresses. Should this not be available to you, we advise you to fold up your t-shirt or dress to protect the integrity of the shape, especially around the shoulder area. Pants can be best protected by hanging them up over a pants or clamp hanger.

Washing

T-shirts and dresses should be washed inside out in a mesh laundry washing bag at 30°C. If clothes are laid flat to dry, it will prevent wrinkles from forming and the garment fabric will naturally remain smooth. Should you wish to iron it, regardless, please do so at a low heat.

Pants should be dry cleaned. Should you wish to iron your pants, please do so at the lowest heat setting.

Jewellery

Each piece of jewellery sold by Sophi Lou has a one-year guarantee. We always do our best to make sure you receive the product in perfect condition, but in case of exceptional circumstances, we will consult with the atelier to replace your product. Exceptional circumstances that are not covered by the standard guarantee includes: the jewellery item is broken at an unusual place, torn, or discoloured. Situations that are always covered by the guarantee includes: small discolourations, broken clasp or post, or production mistakes.

Care

Always protect your jewellery from knocks, scratches, chemicals and extreme temperatures to minimise damage or wear. We recommend removing your jewellery when sleeping, when you shower or bathe and particularly when on the beach, in the sea and in chlorinated water. Avoid spraying perfume or applying creams where they might come into direct contact with your jewellery. Jewellery is not indestructible and if twisted or bent, joins can snap. Sleeping in necklaces can cause tangles that put stress on joins and can cause damage and breakage.

Silver

Silver jewellery will naturally tarnish over time. Using a jewellery polishing cloth is an effective way to keep silver jewellery looking shiny and lustrous. Do not use tissue paper or paper towels to clean metal as they can cause scratching. Do not use polishing creams or polishing cloths on plated jewellery, as it can remove the plating.

Gold-plated

It is important to take care to extend the life of your gold-plated jewellery. Make sure to wash your hands before putting on or taking off plated jewellery. 
Put on your plated jewellery after you have applied lotion or put on makeup. Don’t swim in your plated jewellery. Don’t wear your plated jewellery when you’ll be sweating profusely. Clean your plated jewellery gently, and DON'T rub it. Wash plated jewellery with warm water. Use a mild soap only if necessary. Getting junk out of nooks and crannies with an old, soft toothbrush is Okay. Be gentle and don’t rub too hard, because you might rub some of the gold-plating off. Store your gold-plated jewellery in its original box or wrapped in a clean soft cloth separate from other jewellery.

Added to that, one’s own body chemistry can be harsh on plating. Just like fruit, some people are more acidic than others. Depending on one’s diet, it’s not uncommon for chemicals perspired through the pores of the skin to cause plated jewellery to tarnish and discolour.

Storage

To protect your jewellery, pieces should be individually placed in pouches or within a soft lined box to stop them being scratched or tangled. Ideally, store your jewellery in a dark, cool and dry place and try to keep pieces separate, so that they don't rub together or tangle up.

Re-plating

Don’t despair if the thin layer of gold on your jewellery eventually wears off in spots. It can be fixed! Please contact us if you wish to re-plate your jewellery.










A W N S E R S


We work in a sustainable way.

All the choices we make regarding the collection, shipping and production work are well-conceived. They are always trade-offs between quality, sustainability, working conditions and the footprint on the earth. In all facets we have made the best possible choices that are currently under our control.


We ignore seasons

We have a collection that knows no seasons, we make timeless designs and patterns. Which can be worn through all seasons.


We use high quality fabrics and haberdashery

We look for the best and best quality fabrics and haberdashery and we test them extensively. Always follow the care label to enjoy your product for as long as possible.


We chooce to work with surpluses from 3rd parties

There are so many beautiful surpluses of high-quality fabrics. It is not only good for the environment, it causes us to release our models in a new fabric every so often. because there is only a limited supply.


We produce minimal waste

We make our designs and patterns in a way that leaves almost no residual material after cutting the patterns out of the fabric. Our collection is characterized by seams in places that you dont expect, and smart solutions to solve the problem of residual material. Every piece in the collection is constructured in this way.


We are slow fashion

We make garments that have proven themselves over decades to be stable, trends have minimal influence on these archetypal garments. In this way we can grow our collection ever larger without having to reinvent everything every season and year. this gives us the time and attention to create 'perfect' pieces that will still be relevant in 10 years.

We make archetypal garments


We design for men and women

We like to design clothes for both men and women, some items are unisex like the T-shirt. Others come in 2 versions; men and women like the trousers. We want to appeal to both sexes with our philosophy and way of designing.


Our collection is made by order

To prevent large stocks and surpluses, we make to order, which is very good for the environment and gives us the opportunity to adjust small notes to fit.

The consequence of this is that the delivery time is slightly longer than normal. We charge 3 to 6 business days before we ship the product.


Our philosophy

The products have been developed and made with a lot of love, attention and depth for the craft. We strive for perfection in all steps of our profession. Nature is valued as much as possible and the patterns are worked out in such a way that as little waste as possible remains.


Our credo

GUTS – Making choices without fear

ATTENTION - With a love and focus for the craft, nature: Everything must be and remain balanced.

MINIMALISM - Leaving without unnecessary additions and minimal footprint

TRANSPARENCY - everything is visible, every choice made is made for a reason.

Down to Earth - "What you see is what you get"

60s CHIQUE - The luxury has a historic touch with depth, love and respect.


We are inspired by

Archetypal garments, the 60s, japan, artforms, architecture, interior and movies. But also the little but also the daily things such as; accidental color combinations and strange objects from thrift stores.


We are driven by

The urge to change fashion industry. We believe that our view of making fashion leads to a cleaner industry.

The best kind of fashion comes with joy
On the wave of the great fashion

Combining classic collections along with limited editions and hand printed signature designs. All of our items are super comfy and cool at the same time.

Meet the Bay Area
Show off your pride for our Bay Area sports teams with these unique items!

Did you know the colors you wear, affects your mood, we do! That’s why we introduce the rainbow collection full of colors you'll ever need, which one is your favorite? Read all about it in this blog post.

Explore Our Products

Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

Grab a tee and surf into the sunset our summer collection has never been so full of sunshine we love colored design and vibrant prints. Get our collection exclusive online today to impress your surroundings.

Welcome to the surf club. Discover the best way to express yourself.

It’s a bird, it’s an airplane, it’s a surf manic, no matter how strong is the wind or how big are the waves, these are the top 3 surfboards you should have in you garage!

Long sleeves, short sleeves, no sleeves we have them all. To make sure you always wear what you feel like these are the top 10 cuts, top 10 colors, top 10 prints you should have in your wardrobe.

People Behind GRIT
Meet our team
Designer
Calvin Holmes

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Ellen Webb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Ivan Daniel

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Daisy Bradley

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Blog Writer
Elmer Walton

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Ronnie Kelly

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Bettie Walker

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Francis Cobb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

"The first time I wore one of your fabulous yellow t-shirts I felt like I was in fluffy heaven!"
JOY

The best kind of fashion comes with joy

SURF STYLE

Welcome to the surf club. Discover the best way to express yourself.

AMAZING QUALITY

Show off your pride for our Bay Area sports teams with these unique items!

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